Digital Marketplace Startup
CLIENT:
Digital marketplace for buying and selling used cars
BACKGROUND:
Start-up company launched to address the market trend of allowing automotive dealers to merchandise, buy, and sell used cars digitally amongst themselves. The model disintermediated auto auctions and helped dealers save money on both buy and sell transaction fees.
CHALLENGES:
Alignment…Scale…Execution!!! Like most startups, not agreeing upon early strategic direction coupled with investment prudence can hinder success. The client needed help in all aspects from defining their mission, vision, values, and key objectives to optimizing processes/systems enabling nimble execution.
WHAT I DID:
Served as a senior leadership advisor and program lead for critical initiatives. Over my two-year tenure, key responsibilities included:
- Led development and facilitation of the company roadmap which included Vision, Mission, Values, Objectives, Key Performance Indicators (KPIs), and Strategic Initiatives. Led the roadmap refresh cycle every six months by facilitating senior leadership meetings to adapt to market conditions and business model improvements.
- Helped define and led the national launch program which encapsulated aspects of sales, marketing, product, and technology initiatives.
- Provided day-to-day operational leadership and execution oversight of customer processes (sales, marketing, product, trade desk, customer service). Additionally, analyzed and developed scorecards measuring business success.
RESULTS:
Helped increase revenue run rate from under 10k per month to over 500k per month